Yes, sometimes you need to wear the uniform for the occasion: a morning suit for a wedding, a mourning suit for a funeral. But those are the kits you could buy off the rack. The custom suit you invest in is the one that sets you apart. It sets you apart because it surfaces what is unique about you - your personality, your charisma, your confidence - and shows it to the room.
IT IS THE PERFECT LINK BETWEEN CLOTHING AND THE INDIVIDUAL'S PERSONALITY.